Primary deviance (unlabelled, minor and unrepeated offense)
Secondary deviance (labelled, major or repeated offense)
Criminal= master status
Young= Hippies who used marijuana which was initially a peripheral part of their identity where suddenly labelled as "criminal" which made it their drug use their master status
Cohen= deviance amplification spiral: media use
Folk devils
Mods Vs rockers
Braithwaite= saw reintegrative shaming as a solution
