We can think in terms of users of the system, and many requirements can be gathered this way. Using personas can provide further insights. For example, Jocelyn is a persona who is a busy working mom. Jocelyn wants to save time and money as well as perform the standard banking operations online and receive benefits such as cash back. Using a persona helps build a fuller picture of the requirements. For instance, Jocelyn’s wanting to save time indicates that the tasks to be performed should possibly be automated, which affects latency and service design.