core voting groups
UK - 2020, Cameron reduce immigration. 2019, Labour promise abolish Universal Credit
US - Trump’s Mexican border. 2020, Democrats “for the many not the few”
social media
UK - 2019, Labour target women over 55
US - Trump post 2,000 Facebook ads about immigration
swing states
UK - 2019, 36 / 61 constituencies Johnson visited were marginals
US - 2020, 40% Biden’s visits to Midwest Rust Belt states