How do perceived social norms contribute to addiction?
• if individuals overestimate how much their peer drinks (descriptive norms) and believe it is widely accepted (injunctive norms) , they are more likely to engage in the behaviour
What did Perkins&Berkowitz (1986) find about alcohol consumption among students?
• many students believed being intoxicated was only acceptable in limited situations, yet they assumed their peers thought it was widely acceptable - leading to increased drinking
