3.8 Strategic direction

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Created by
Isla Becque-smith

Cards (5)

  • The Ansoff Matrix, designed to help managers consider how to grow their business through new markets, products or processes.
  • Porters generic strategies ; wags of gaining competitive advantage applicable to all industries and businesses
  • Bowman’s strategic clock ; a model used to explore strategic positioning in order to arrrive at the most competitive position in the market
  • Short-termism

    Prioritising short term tactics at the expense of long term strategies.
    Why? - pressure from shareholders for dividends and capital growth, PLCs legally required to publish quarterly accounts.
    How? - not enough R+D investment, frequent strategy changes and different CEOs.
    Risks? - poor innovation, employee disengagement, lower long term profits
  • SWOT analysis
    S - strength
    W - weakness
    O - oppotunity
    T - threats