Gibson (Post modern) - a Post-Modernist view that divorce is caused by the ideology of the market because it encourages us to emphasise our individuality and to be self-centred. This undermines the possibility or members of society to hold a collective belief. Because we are so demanding in reference to our life as consumers, we are no longer satisfied with off-the-shelf products, we want bespoke (customised) goods. We take these unrealistic expectations into marital relationships and, inevitably, this leads to more divorces.