A product owner is usually the person that takes the lead during the development of a solution. In the past, with the waterfall method, products were only released after they were fully completed. However, today, using Agile processes, products are released and continuously updated. As such, since a version of the project is already live as the team is still performing development, incidents can already occur. In the event of an incident, the product owner is often called in as a subject matter expert to help with the investigation.