social change

• social change: when society adopts a new belief or way becoming the new norm
• conformity research causes social change with:

  NSI - allowing people to take advantage of others wanting to fit in

  asch unanimity - dissenters lead social change
• obedience research causes social change with:

  milgram disobedient role model variation - allows for imitation of behaviour

  gradual commitment - milgram bp volts increase by 15 so doesn't feel as overwhelming
• drawing attention: makes problem visible to majority providing social proof
• snowball effect: minority becomes majority through support
• augmentation principle: self sacrifice to show dedication to cause
• deeper processing: majority thinks about problems and see implications and possible solutions
• consistency: saying the same thing over and over again
• social cryptomnesia: having no memory of social change occurring
• suffragette social change parts:

  DA - Violent protests

  AP - death, prison

  C - since late 1800s

  DP - women's war effort was commended

  SE - laws changed

  SC - 1928 some women could vote

  SCr - widely accepted women can vote
• sc strength: MI causes deeper thinking nemeth 2009
• sc weakness: barriers still exist, bashir 2013 people are less environmentally friendly as they do not want to be associated with the stereotypes that come with it
• social influence can cause social change by

  minority influence, obedience, NSI, dictatorship, laws