several factors can affect the accuracy of memory including, context, and false memories.
INTERFERENCE:
interference occurs when new information interferes with the ability in to recall previously learned information.
there are two types of interference: proactive interference and retroactive interference.
proactive interference occurs when previously learned information interferes with the ability to recall new info, retroactive interference occurs when new information interferes with the ability to recall previously learned information.
CONTEXT :
Contextual cues can also affect the accuracy of memory. The context in which a memory is encoded can influence how the memory is later retrieved.
for example, a memory may be easier to recall if the individual is in the same physical or emotional state they were in when the memory was encoded.
FALSE MEMORIES:
False memories occur when an individual recalls something that did not actually happen or remembers an event differently from how it occurred.
false memories can be caused by several factors, included leading questions, suggestive language, and the incorporation of misinformation.
false memories can also be influenced by the individual's expectations, beliefs, and cultural background.