Aesthetics

• Aesthetics is about the look or appearance of the product.
• Colour in aesthetics is about the colours used on the product.
• Colour in aesthetics can evoke feelings and associations and should be considered carefully during any design.
• Shape in aesthetics is about the overall shape of the design and the different parts or features of it.
• Texture in aesthetics is about how the product feels or looks like it would feel.
• Contrast in aesthetics is where parts of the design (colours, pattern, textures) are opposites or stand out from one another.
• Harmony in aesthetics is when parts of the design (colours, pattern, textures) are matched to one another.