Social influence and social change

• Social influence is the process by which individual's attitudes, behaviors and beliefs are shaped by the real or implied presence of others.
• Social change refers to the transformation over time of society's attitudes behaviors and norms.
• The first stage of social change is drawing attention as social change typically starts with some form of social protest that draws attention to an issue.
• The second stage of social change is creating understanding as the issue must be understood, typically through research and sharing of information.
• The final stage of social change is social validation as when more people join the cause, it gains credibility and further supports social change.
• The snowball effect is where as more people accept the change, it gathers momentum until it reaches the tipping point where the majority accept the change.
• Social crypoamnesia is when people forget the origin of social changes, including the minority groups which initiated the changes.