A limitation is that Equity Theory may not apply to all cultures. Research by Aumer-Ryan et al. (2007) compared couples in a collectivist culture with those in an individualist culture. They found that equity was more important in individualist cultures (e.g., the USA) but less relevant in collectivist cultures (e.g., China), where partners were more satisfied when they were overbenefitting (true for both men and women). This suggests that the theory is culturally biased and may not explain relationship satisfaction in non-Western societies, limiting its generalisability.