Cards (7)

  • The first level is entertainment social. This is the least intense level where celebrities are viewed as sources of entertainment and fuel for social interaction. They will most likely be the subject of gossip, for example, talking about Amber Heard and Johnny Depp at the office.
  • The second level is intense personal and intermediate level where someone becomes more personally involved with a celebrity and this may include obsessive thoughts. For example, thinking the celebrity is your soulmate.
  • The third level is borderline pathological, the strongest level of celebrity worship where fantasies are uncontrollable and behaviour is more extreme. This is where they will resort to things such as stalking and believe that if the celebrity was able to talk to them then they would love them and leave their partner to start a relationship with them.
  • Absorption-addiction model
    McCutcheon suggests that parasocial relationships can make up for personal deficiencies, for example a lack of fulfilment in your normal life. Parasocial relationships also provide an escape from mundane lives. People may be pushed towards the intense personal level by stressful life events such as bereavement.
  • Absorption is when you seek fulfilment in the celebrity worship. It motivates an individual to focus their attention on the celebrity, to become absorbed in the celebrity's existence and identify with them.
    Addiction is like a physiological addiction. An individual needs to increase their dose of involvement to gain satisfaction. This leads to more extreme behaviours and delusional thinking.
  • Bowlby's attachment theory suggests that early difficulties in attachment may lead to difficulties later in life. Such difficulties may lead to a preference for parasocial relationships to replace those within one's own social circle, as parasocial relationships do not require the same social skills.
  • Ainsworth's two attachment types associated this with unhealthy emotional development. Insecure resistant children are more likely to form parasocial relationships because they want to have their unfulfilled needs met in a relationship where there is no real threat of rejection. Insecure avoidant types prefer to avoid the pain and rejection of any type of relationship either social or parasocial.