Individuality

• Reflects rugged individualism in the US
• On the individual to create a campaign team and get themselves on the ballot
• They need to create enough political momentum that the party of their choice will nominate then
• Backing the right horse

  Usually come after a successful candidate has made themselves the most promising ‘horse to back the race’. In 2016, Trump’s victory showed that with enough campaigning skill , public profile and money , it‘s possible to come out of nowhere and take the presidency