Issues

• Responding to events

  George Bush‘s response to the 9/11 terror attacks. His approval rating went up to 90% and helped his reelection bid in 2004. In contrast, his handling of Hurricane Katrina in 2005 was seen negatively. Poll ratings went down to 38%.
• October Surprises

  In October 2016, a tape from 2005 emerged featuring Trump making vulgar comments about women- Hollywood Access tape. This unsettled his campaign. Clinton faced accusations that she had used a private email server while serving as secretary of state. FBI launched an enquiry
• October surprise = news event or deliberately timed by opponents