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Psychology
Social Influence
Asch: Conformity
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Created by
Preet Dukhi
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Cards (30)
What is a commonly accepted definition of conformity?
A change in
behavior
or
belief
due to
group pressure
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Why do people often conform to group behavior?
To avoid
social rejection
or to fit in
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What are the three types of conformity according to Helman?
Compliance
Identification
Internalization
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What is compliance in terms of conformity?
Changing behavior to avoid
disapproval
from others
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What motivates compliance?
The desire for
positive reactions
from others
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How does compliance differ from internalization?
Compliance is
superficial
; internalization is
deep
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What is identification in conformity?
Adopting group behaviors to strengthen
social identity
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What drives identification in conformity?
The desire to feel connected with a
group
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What is internalization in conformity?
Adopting group
norms
as one's own beliefs
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What motivates internalization?
The desire for
correctness
and moral alignment
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How does internalization affect behavior when external pressures are removed?
Beliefs
and behaviors remain changed
permanently
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What are the two explanations for conformity?
Normative social influence
and
informational social influence
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What does normative social influence suggest?
People conform to avoid
social rejection
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How does informational social influence differ from normative social influence?
ISI
is driven by the desire to be
correct
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In an emergency, how do people typically respond due to informational social influence?
They look to others for guidance on
actions
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What was the main finding of Ash's conformity study?
75%
of participants conformed at least once
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What role did Confederates play in Ash's study?
They
provided
incorrect answers
to
test conformity
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What was the mean conformity rate in Ash's study?
32%
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How did group size affect conformity in Ash's variations?
Conformity
increased with more
Confederates
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What effect did having an ally have on conformity in Ash's study?
It significantly reduced the
conformity rate
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What happened when Ash increased the difficulty of the task?
Conformity rates
significantly
increased
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What criticism did Perin and Spencer have regarding Ash's study?
It lacks
temporal validity
for modern society
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How do collectivist societies differ from individualistic societies in terms of conformity?
Collectivist societies are more
conformist
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What is a potential issue with Ash's study regarding mundane realism?
It lacks real-life applicability to
conformity
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What is a dispositional explanation for conformity?
Personality traits
affecting likelihood to conform
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How can it be difficult to determine the cause of conformity in participants?
Motivations
may be
unclear
even to them
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What is the role of an internal locus of control in conformity?
It decreases the
likelihood
of conformity
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What are the key features of normative social influence (NSI)?
Driven by the need for
social acceptance
Results in
compliance
Emotionally driven to avoid
rejection
Lasts only as long as group influence is present
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What are the key features of informational social influence (ISI)?
Driven by the desire to be correct
Occurs in
ambiguous
situations
Individuals look to others for guidance
Can lead to
lasting
changes in beliefs
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What are the strengths and weaknesses of Ash's study on conformity?
Strengths:
High control over
variables
Standardized procedures enhance
internal validity
Weaknesses:
Lacks
temporal validity
Cultural bias
in sample
Lacks
mundane realism
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