Globalisation

• What is media culture?


  Popular culture
• What can culture be divided into?

  High and Low culture
• Is high culture said to be good for society?


  Yes
• What is the division of culture considered to be?

  as an elitist binary opposition
• What is the idea of popular culture?

  It is based on an active audience who can shape their culture
• What is the idea of mass culture?

  It involves a passive, media controlled audience
• What is mass culture?

  Passed on by the media
• what is popular culture?

  It is another way of looking at the culture of the masses
• What are some examples of high culture?

  • classical music
  • opera
  • Theatre
• What are some examples of low culture?

  • Reality TV
  • Soap operas
  • Pop music
• What is meant by ‘dumbing down’. in the media

  Over simplifying content for example the news contains lots of celebrity gossip
• What did Matthew Arnold suggest?

  He claimed that highculture was under threat due to ‘dumbing down’ in 1869
• What do Pluralists argue about ’dumbing down‘?

  They argue that audiences get the media they want, so dumbing down isn’t the medias fault
• What did Frank Furedi (2004) suggest?

  He said that intentionally simplifying cultural content is an elitist activity, Its not done by the masses but done for them, assuming they are too stupid to understand complex content
• What creates a global culture?

  The media is a global industry
• What has caused media globalisation?

  In recent decades there has been a concentration of media ownership - a few media corporations dominate the global market
• What does Devereux point out about globalisation of the media?

  That most of the large media corporations are based in the West, so images from western society dominate globally - commercial satellite and cable TV services mean that media content can be broadcast across the world
• What has contributed to the growth of global capitalism?

  Global advertising
• What did Strinati suggest fuels the global economy and global culture?

  Through the media promotes the consumption of logos and brands
• Why do some sociologists argue that governments in Europe and the US have deregulated the media?

  As there governments allow capitalist media corporations to set up global media networks, which allows the corporations to influence culture on a global scale
• Who came up with the term ‘global village’

  McLuhan
• What is meant by ‘global village’

  New technologies bring people closer together - our neighbours are now on the other side of the world. We hear news and gossip about people on the other side of the world and we can talk to people all over the world e.g. Blogs, emails ect
• What does globalisation of the media expose us too?

  exposes us to cultural and social commentaries and news from all around the world. This helps us to understand that our culture is similar to other cultures - we develop a shared global culture
• What did the world media focus on before the development of the new media in 1990s according to Matos?

  Focused on national issues
• What does world media focus on now?

  It has a more global outlook - the internet allows newspapers to report on global events that affect us all
• What has the internet allowed global communication to be?

  Cheap and easy
• What can people now create?

  Their own media content and share their cultural experiences and values with others, without direct government or media outlet involvement
• What will countries who have better communication have?

  A stronger cultural influence than countries with poorer internet connectivity
• What may lead to a division in the ‘global village’

  People who have access to the internet and IT education have an advantage over those who dont (digital underclass)
• What is cultural imperialism?

  A debate over wither the globalisation of culture is harmful to other national cultures. Some argue that western culture is dominating globally
• What has led to cultural imperialism?

  The localisation of the media
• What is cultural hybridisation?

  A blend on national and global cultures
• What does McBride suggest about cultural imperialism?

  He suggests that there is cultural imperialism. Western media products flow into less developed countries and change local cultures making a ready market for Western goods
• what are some examples of global advertising?

  Coca Cola, Disney, Virgin
• Why do people in many parts of the world share the same patterns of consumption?

  As a result of global advertising
• What causes national boundaries to be broken down?

  The internet. Google has revolutionised the way companies advertise
• What is cultural homogenisation ?

  Everyones culture becoming the same
• What does global advertising lead to according to Klein?

  To an increase in cultural homogenisation
• What causes all countries to be victims of global cultural homogenisation?

  The spread of the internet and satellite TV as it is argued that technological advances have made national culture less important
• What have the 4 main global news agencies that media outlets across the work use as a source for news been accused of?

  Spreading Western cultural prejudices through reporting