Quiz One

• The goals of nutrition are incorporation, adding it to vital assessments, satisfying client expectations, and extending the health and relationship of pets.
• Nutrition can be incorporated into vet care by doing a nutritional assessment into routine examination.
• Nutrition is a 30 billion dollar industry in the United States.
• Nutrition is an 80 billion dollar industry globally.
• In the first three quarters of 2018, there were 44 mergers and acquisitions in the pet food industry.
• Proper nutrition can improve or cure diseases.
• It is significant that nutrition companies are constantly buying and selling each other because it makes consumer brand loyalty meaningless.
• Nutrition is a team effort between clients and the healthcare team. The clients need to have their needs met and the vets need to agree and emphasize nutrition's importance.
• Large animal nutrition is more widespread because they are often eaten or used for work.
• The problem with small animal nutrition is that it is less focused because people want their pets to have variety and a special diet.
• The top pet food companies are Mars Pet Care, Nestle Purina, Hills, JM Smucker, Diamond, and Blue Buffalo (General Mills)
• Mars Pet Care is the leading pet food industry that is worth 17 billion dollars. They own 41 pet food brands, with 5 of them being billion dollar brands.
• Some of the pet food brands owned by Mars Pet Care are Pedigree, IAMS, Whiskas, and Royal Canin.
• Mars Pet Care has a diverse revenue as it owns Banfield, Blue Pearl, and VCA.
• Mars is the seventh largest private company.
• Nestle Purina is a long leader in the United States pet food market. It is worth 12 billion dollars and is made up of several companies.
• Some of the pet food brands under Purina are Alpo, Bakers, Purina, Fancy Feast, Beneful and Beggin Strips.
• Hills is a subsidiary of Colegate Palmolive. It makes up 15 percent of net sales and sells 300 veterinary and pet products.
• Hills uses special retail with its Special Diet, Rx Diet, and Vettrax wearable.
• Nutrition is a key component of preventative healthcare.
• An assessment from the AAHA and WSAVA consider nutrition the fifth assessment and promote nutrition as a standard of care.
• Client choices are based on personal preference, human nutrition trends, and marketing.
• Pet owners trust their vet team and that the scientific research is unbiased.
• According to a 2003 AAHA study, 90 percent of owners want a recommendation for pet food, but only 15 percent feel that they got one.
• According to a 2003 AAHA study, 7 percent of animals who could benefit from Rx diet were using one.
• The nutrition history is the foundation of a nutrition recommendation in which an intricate relationship exists between conducting a nutrition history and making a relevant nutrition recommendation.
• A comprehensive nutrition history requires exploring all animal, diet, environment, and human related factors associated with a dog or cat's nutrition.
• Veterinary professionals should use open ended questions or statements that allow clients to share information unhindered by the practice's own goals and agendas.
• Phrases starting with tell me, describe, or walk me through allow clients to share information that the veterinarian might not have considered.
• Using open ended questions during the initial screening evaluations increases efficiency and allows for greater detection of nutritional risk factors that can signal the need for an extended nutrition evaluation.
• Veterinarians should move from broad lines of open ended questions to more ends of open ended questions to using close ended questions for specific details.
• Veterinarians should be cautious should be cautious about starting with what prefaced questions because it obtains limited diet information and defensive responses from clients.
• An example of a what prefaced question is what kind of food is your pet on.
• Veterinarians should use words like snacks, rewards, or extra foods instead of treat because clients are more unwilling to give information on treats.
• Open ended questions for animal factors include walk me through how he has been doing since our last visit, including any changes or concerns you may have; describe for me a typical day for her including all her activities; and what other activities or exercise does she get during the week.
• A closed ended question for animal factors is has she experienced any vomiting, diarrhea, flatulence, or constipation
• Open ended questions for diet factors include tell me everything she eats throughout a day, starting from first thing in the morning right through to the end of the day; describe for me any extra foods she receives in addition to her kibble; tell me more about all supplements or medications she receives; and what about other snacks, treats, table food, or food rewards.
• Closed ended questions for diet factors include how much are you feeding her and how often are you feeding her.
• Open ended questions for environment factors include describe for me all of the people involved in feeding her including snacks, treats, or table food; and tell me about the challenges at home to limiting the number of calories she consumes in a day.
• Close ended questions for environmental factors include where does she spend most of her time.