Conformity

• What is meant by Conformity?

  Conformity is when a person’s public or private attitudes are influenced by the majority.
• What is meant by compliance?

  Compliance is when a person conforms publicly, but not privately, to be accepted by a group and avoid social rejection.
• What is meant by identification?

  Identification is when a person conforms to be like a role model or social role that they admire.
• What is meant by internalisation?

  Internalisation is when a person conforms privately as well as publicly, because they are persuaded that the attitudes of the majority are correct.
• What are three variables that can affect conformity?

  Group size, unanimity, and task difficulty
• What is a situational variable?

  Situational variables are variables that change the external environment.
• What is an individual variable?

  Individual variables, also called dispositional variables, are variables that describe personal characteristics of a person.
• What is meant by normative social influence?

  We conform in order to be accepted and avoid social rejection.
• What is meant by informational social influence?

  We conform because we want to be correct, and we believe that the majority is correct.
• State one researcher found support for informational social influence?

  Jenness - jar of beans
• Which researcher found support for normative social influence?

  Asch - line length test
• Which researcher found support for identification?

  Zimbardo - prison experiment