MULTIMEDIA – Is a combination of text, animated graphics, video and sound delivered to you via electronic means. It is what appeals to users for entertainment, learning and research.
5-Main-Elements-of-Multimedia
Text
2. Images
3. Video
4. Audio
5. Animation
Static-Elements - are the elements that do not move.
Text – contents express specific information.
Images –make the content more visually appealing. Common image file formats used are JPEG, PNG, GIF, and TIFF. Image can also be interactive like buttons, navigation menus, and backgrounds.
Dynamic-Elements - are the elements that are moving within a multimedia
Video – adds more attraction to users. Video can be embedded within the content or linked stored outside the content.
Audio – aids interactions with the users, it can also be added as background. Audio can be embedded or streamed.
Animation – can include interactive effects which allow users to interact with the use of mouse or keyboard.
Types-of-Multimedia
Linear Multimedia
Non – Linear Multimedia (Hypermedia Content)
Online Multimedia
Offline Multimedia
***Hybrid Multimedia
Linear-Multimedia – Presents information and active content without any navigation control for the viewer.
Non-Linear-Multimedia (Hypermedia-Content) – It presents information requiring user’s interactivity to control progress. The users control delivery of elements.
Online-Multimedia - Used in applications available with the internet.
Offline-Multimedia – Application presented and used even without internet.
***Hybrid-Multimedia – combines features of online and offline applications.
Sound-Music-or-Audio – you can now share your sound bites to the entire world.
Online-games – game developers now create “browser – based games”.
Online-test – online survey forms and tests that automatically display the results when finished.
Courseware – online courses that stimulate the classroom online.
Podcast – episodic series of audio or text files streamed online.
Vodcast – episodic series of videos streamed online.
Uses-of-Multimedia
EDUTAINMENT
Business Communication
Entertainment
Public Access of Information
VIRTUAL REALITY (VR)
EDUTAINMENT-(Education+Entertainment)
The goal of using the multimedia approach is to entertain the user while being unaware that he or she is actually learning in the process.
Business-Communication
Multimedia multiplies the degree of effectiveness in promoting a product.
Entertainment
Entertainment industries produce computer games and develop animations or special effects for cartoons and movies.
Public-Access-of-Information
The ability of multimedia applications that allowed public access to information either online or offline.
VIRTUAL-REALITY-(VR) is a combination of video,
stereo and computer graphics that attempts to
create an interactive 3- dimensional environment.
ICT as Medium for Advocacy and Developmental
Communication
ADVOCACY - is a process of supporting and
enabling people to express their views and
concerns.
DEVELOPMENTAL-COMMUNICATION - an approach
to information they can use in bettering their lives.
Change.org - Is dubbed as the “World’s platform for
change” where anyone from online community
can create a petition and ask others to sign it.
THE-THREE-FACES-OF-SOCIAL-MEDIA
The Good
2. The Bad
3. The Ugly
The-Good – used for communication where distance no longer matter.
2. The-Bad – allowed people to hide behind screens
and avatars and it has taken over our lives rather
than us being in control.
3. The-Ugly – it has become a common cause to
broken relationships, self-centeredness, and
egocentricity. It is also for frauds and child abuse.
Global-Digital-Divide - commonly described as the
“Gap between information haves and have not”.
EDSA-(PEOPLE POWER REVOLUTION) - The people power revolution lasted from 1983 to 1986. During a radio broadcast of Radio Veritas, Cardinal Sin encouraged the Filipinos to help end the regime of then
President Ferdinand Marcos. A major protest took place along the EDSA from February 22 to 25, 1986 involving two million Filipinos from
different sectors. These included civilians,political parties, the military and religious groups.
EDSA-DOS - This is also known as the 2001 EDSA Revolution, happened during January 17 to 21, 2001. It was fueled after 11 prosecutors of the President Joseph Estrada walked out of the impeachment trial. As a result, the crowd in EDSA grew over the course of a few days through text brigades.