AO3

• Consequences of cultural bias: The US army IQ test showed that European immigrants fell slightly below white Americans in terms of IQ. This data has a profound effect on attitudes held by Americans towards certain groups of people, leading to stereotyping and discrimination.
• Worldwide psychology:

  Researchers are now able to travel more and therefore have a greater understanding of other cultures, alongside having increased opportunities to conduct cross-cultural research. Academics meet to discuss and share ideas at international conferences, which reduces ethnocentrism in Psychology through appreciating that behaviours found in one culture may not be the same as in others, as well as real differences being identified and valued
• The approach described above is an'emic' approach, one which emphasises the uniqueness of every culture by focusing on culturally specific phenomena. The problem with such approaches is that the findings tend to be significant only to the understanding of behaviour within that culture

  On the other hand, an 'etic' approach seeks universals of behaviour. One way to achieve

  this, while at the same time avoiding cultural bias, is to use indigenous researchers in each cultural setting.

  This kind of approach allows researchers to investigate universal behaviour, while avoiding cultural bias
• Consequences of cultural bias A real danger of culturally biased research is that it helps to create or reinforce stereotypes. An example of the damage done by psychologists through cultural bias was the US Army IQ test used just before the First World War. The tests showed that European immigrants fell slightly below white Americans in terms of IQ, and African Americans were at the bottom of the scale with the lowest mental age. The data from these tests had a profound effect on the attitudes held by Americans towards certain groups of people