HUM 004

• A trend is a pattern of behavior demonstrated by a big number of people within a particular period, which can also refer to movements, ideologies, concepts, beliefs, and more.
• A fad is a pattern of behavior which is described as an intense enthusiasm for something for a short period of time, also known as rage or craze.
• Trends are currents and fads are waves.
• Trends refer to the way we do things and the new things that we currently do fade when the perception of novelty is gone.
• Trends are sustained behavior that turns into lifestyle, mindset, and values.
• Fads meet needs, solve problems, and issues, but can also cause coolness and me-too mentality.
• Trends get stronger overtime and stick around, while fads suddenly disappear.
• Microtrends are “little things” that happen around us all of the time.
• Macrotrends societal level for a longer period.
• Megatrends are macrotrends that have grown up and moved out, ''they can last for decades'' and are “so pervasive as to be generally known”.
• Gigatrends are trends that affect most areas of human life .
• Trendspotting refers to the study of trends and "the way they develop and affect society".
• Trend Analysis is based on trendspotting but it extends this into developing future scenarios and so it requires being conscious of what is currently happening and predicting the future.
• A trendsetter is someone or something "who starts or causes a trend".