Conformity Types

• Internalisation - A deep type of conformity where we take on the majority view because we accept it as correct. It leads to a far-reaching and permenant change in behaviour, even when the group is absent.
• Identification - A moderate type of conformity where we act in the same way as the group because we value it and want to be a part of it, but we don't necessarily agree with everything the group/majority believes.
• Compliance - A superficial and temporary type of conformity where we outwardly go along with the majority view, but privately disagree with it. The change in our behaviour only lasts as long as the group is observing us.
• Informational Social Influence - An explaination of conformity that says we agree with the opinion of the majority because we believe it is correct. We accept it because we want to be correct as well. this may lead to internalisation.
• Normative Social Influence - An explaination of conformity that says we agree with the opinion of the majority because we want to gain social approval and be liked. This may lead to compliance.