GENRE THEORY - STEAVE NEALE

• He thinks Genre is compiled from Repetition and Difference.
• Codes and conventions that are regularly seen in media genres compile genre. For example, the Killing is a Nordic Noir crime drama because it features conventions such as: A scandinavian country, cold and dark weather, the police, and a crime that is solved by the police.
• Media products are also popular for how they can do different things to the genre they are based on. This can be engaging because different conventions raise attention and interest.
• Audiences are attracted by originality (difference)