L22 Social Influence

    Cards (7)

    • What three things can conformity be due to?
      Acceptance, compliance, obedience
    • Informational influence = a change of attitude/ behaviour because other people’s behaviour provides information about what is the correct thing to do.
    • Normative influence = when people provide information about what is the appropriate thing to do
    • Sherif: autokinetic effect (stationary small light appears to move in a dark room)
      • three participants in the same room, took turns in reporting their estimate.
      • Their judgments converged over time.
    • Risky shift phenomenon = groups make more risks than individuals
    • group polarization = normative views become more extreme over time
    • group think = extreme polarization that involves deterioration in mental efficiency, reality testing, and moral judgment due to group isolation and an excessive desire to achieve/ maintain consensus
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