Amy was directed by Asif Kapadia and released in 2015
Core study areas:
• Film form
• Meaning and response: aesthetics and
representations
• Contexts
Specialist study areas:
• Digital debates
• Filmmakers’ theories
'Amy' reclaims her persona as
a talented and vulnerable young woman affected
by fame, the media, and addiction from the unkind
caricature presented in the media.
It also shows the
underside of fame and celebrity culture. With Amy,
Kapadia consolidates his signature style, established
with Senna, of creating documentaries from
existing material depicting the lives of celebrities
considered to be outsiders
The truthful nature of
the documentary was called into question by Amy’s
father, Mitch Winehouse, who objected to the way
that he was represented. This controversy draws
attention to the constructed nature of documentaries,
despite the use of authentic rather than reconstructed
footage.
Cinematography of the documentary includes drone shots to establish locations, particularly of London. Much of the footage is
shot on mobile phones, with some low-quality, washed-out, and wobbly filming which gives a feeling of intimacy and creates authenticity. Montages of still photographs are used and
zooming in on photos gives a sense of scrutiny
and truth-seeking
In order to create a unified image King and Kapadia manipulated the digital images by adding layers of effects in order to create something "that felt like a single film, rather than a collection of random clips."
Mise-en-scène:
The London setting is established, alongside
various homes including Amy’s, which creates
an uneasy voyeurism, especially when we see
drug paraphernalia.
• Streets are also key locations and inevitably the
presence of the paparazzi on them as they hound
Amy.
• The iconic look of Amy: the beehive, the tattoos,
and the increasing weight loss, examines the thin
line between being in and out of control.
Editing:
• Slow motion is often used to create an eerie
sense of descent into chaos and to create tension
in a story which would be very well known by
most audience members.
• The rapidity of change in Amy’s life is reflected
by the pace of the editing.
Sound:
The music is at the forefront of the film. Amy’s
extraordinary voice dominates and the lyrics,
which appear on screen, are a storytelling
device. The choice of font (handwriting style)
makes it seem that Amy is writing the narrative,
but of course these are choices made by Kapadia
that mimic the feeling that many have from
listening to music; that the artist is speaking
directly to them.
• As is common in documentaries, interviews
form a voice-over, which also helps to construct
the narrative
Performance:
Close-ups in the performance footage of Amy
create intimacy and show her passion for her
music and confidence as a performer. This
makes it even more tragic when she can no
longer perform at the final concert in Belgrade.
• Kapadia chose to interview Amy’s friends and
family through audio only, as he felt people
behave differently in front of a camera. The
interviews were recorded just a year after Amy’s
death – you can hear the raw emotion in Amy’s
friends’ voices.
Representations:
Key representations are the press, men ready
to exploit women, young women who are both
sassy and vulnerable, drug users, and mental
health issues, including eating disorders. The
documentary asks us to question the toxic nature
of celebrity culture and fame itself.
Aesthetics:
There is a sense of Amy as a very British
performer but also her talent as a white jazz singer is demonstrated. This creates a rather eclectic and unique aesthetic attributable to Amy Winehouse, that the film is both mourning and
celebrating.
• The aesthetic can be described as intimate,
personal and tragic.
Cultural context:
• This documentary draws our attention to
our own digital footprint and how easily our
narratives can be constructed by ourselves, but
more disturbingly, by others. Unseen footage
and unheard tracks are used in the film, entering
the culture, and gratifying the needs of her fans.
Political context:
While not overtly political, this film highlights
the issues surrounding a ‘free press’ and the
intrusive nature of the paparazzi desperate to sell
papers at any cost. Ultimately, this can be seen
as a critique of capitalism. It also engenders a
need for schadenfreude (pleasure from others’
misfortunes) within the audience, a need which
can then be fed by representing celebrities such
as Amy Winehouse in a mocking and uncaring
way.
Institutional context:
Amy is an independent British film funded by
Film4 and two small independent companies,
one from the US and one Canadian, with
some funding from Universal Music UK who
released the soundtrack. It was distributed by
British independent distributer Altitude Film
Distribution. • Kapadia has said that Amy forms part of a