Assume that the tax on each producer is 10 cents per bottle of beer. The supply curve shifts up by that amount, and the price rises. Although the tax was nominally imposed on producers, consumers are forced to pay a part of the increased cost, through higher prices. Notice, however, that in this example, the price rises by less than 10 cents, to $1.05. Producers cannot shift the entire cost of the tax to consumers because as price rises, the quantity demanded falls.