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Theme 4
4.2 Global Markets and Business Expansion
Reasons for Global Mergers or Joint Ventures
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emelia linwood
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Cards (5)
global
merger
permanent agreement between two businesses from two different countries to join together
joint
venture
two businesses join together to share their knowledge, resources and skills to form a separate business entity for a limited period of time
reasons for global mergers and joint ventures
spreading
risk
entering new
markets
or
trading
blocs
securing
resources
or
supplies
acquiring national or international
brand
names
maintaining or increasing global
competitiveness
benefits of global mergers/joint ventures
economies
of scale
diversifying
risk
opportunity to enter new
markets
drawbacks of global mergers/joint ventures
high initial
cost
and no guarantee of return on
investment
potential
diseconomies
of scale
culture
clash
redundancies