The daily mail vs the guardian

• the guardian media group is a subsidiary of the Scott Trust PLC
• The scott trust plc also owns the observer newspaper - horizontal integration- hesmondhalgh,
• the guardian is not regulated by IPSO, they have their own internal regulatory system
• The guardian's editor in chief= Katherine Viner- earns 510,000 pounds a year, we cannot know the editor in chief wage for the daily mail as it is a limited company, not public limited company
• the daily mail is a hugely successful and controversial part of the British media, it is primarily a print newspaper owned by the company DMGT media. Daily Mail and general trust plc is a British multinational media company.
• DMGT manage a multinational portfolio of companies, with total revenues of almost 2 billion, the company operates in over 40 countries.
• the daily mail has a current print circulation of over 1.4 million, the daily mail is the most popular and widely read newspaper brand in the UK in terms of combined print + online readership.
• TDM is the second biggest selling print newspaper after The Sun, it is considered a right wing newspaper supporting the conservative party and more recently many of the views of the right wing Reform UK party
• Daily Mail- a black top tabloid newspaper which are sometimes called middle market tabloid which is a hybrid combo of tabloid and broadsheet newspapers. It reports hard and soft news, Soft news is a more dominant feature that will appeal to readers emotions, focusing on human interest stories, scandal, celebrity and gossip- eg their 'bar of shame'
• Target audience- the main target audience seems to be predominantly female at 53% and 45% male, target audience is also part of the 63% ABC1+C2 category (C2 meaning aspirational)
• difference in reporting of the nasa astronauts returning from space, daily mail commented and included specific sections on the astronauts appearances rather than commenting on the situation as a whole, whereas the guardian commented on a more holistic account of the story, not focusing on any news that could be deemed shameful or controversial, they kept a more central viewpoint, eg- 'Butch Wilmore and Suni Williams' shockingly changed appearances have stunned the world since their landing on tuesday.'
• the political stance of both papers greatly influence the type of news that is published, and how it is framed or reported.
• the daily mail's headlines are often sensational and emotionally charged, drawing readers into the story, the guardian uses a more sophisticated and measured language style, often providing in depth and detailed coverage of its topics in articles.
• Each paper's aesthetic mirrors its ideological position- The Daily Mail tends to use emotive images and large fonts while The Guardian often uses a more sober, mature design approach
• the daily mail is often criticised for its sensationalist reporting, accused of fear mongering and displaying bias, particularly in its coverage of topics like immigration.
• The Guardian has faced criticism for its perceived liberal bias, with critics arguing that it promotes a singular, left-wing worldview.
• Both The Guardian and The Daily Mail have faced challenges in their transition to digital, including issues of monetization and competition from other online news sources.
• each paper's aesthetic mirrors its ideological position- The Daily Mail tends to use emotive images and large fonts while The Guardian often uses a more sober, mature design approach
• the role of ipso- independent regulator for the newspaper and magazine industry in the UK
• the guardian website is known for its emphasis on longform content and investigative journalism, reinforcing its commitment to news coverage, the daily mail online- showcases a wide range of news and feature articles, including a strong emphasis on celebrity culture and human interest stories.
• impact on society and culture- with their differing ideological stances, both newspapers have played significant roles in shaping political, societal and cultural debates in the UK and beyond.
• According to Curran and Seaton, between 1927 and 1937 the Daily Mail 'almost halved' its coverage of political, social and economic news, in its total output as the publisher knew their readers were more interested in soft news.