Behaviourist Approach

• Watson is saying that nature is more important than nature and if you can train a person could become whatever they want. The lead is more important than the genes.
• Behaviour is being learnt from the environment. You can observe people by their behaviour. Science so behaviour is measured in a highly controlled environment. Mind is a blank state. Result of stimulus.
• Classical conditioning is learning through association and was developed by ivan pavlov. Associated sound of the bell with food.
• How do classical conditioning work? Page 12
• Operant Conditioning- Rewards and punishment to animals and it is in a signal. An animal can be rewarded or punished for engaging in certain behaviors.
• Skinner box for Rats- Operating conditioning chamber. An animal can be rewarded for engaging in certain behaviours.
• Positive reinforcement- The process of encouraging or establishing a pattern of behaviour is exhibited. THis could be given a child a treat when they are polite to a stranger.
• Negative reinforcement- occuring when something unpleasant or uncomfortable is removed or taken away in order. This could be when then a x box away.
• Punishment is any change in human or animal surroundings which occurs after a given behavior of response. For example, scolding a student to get the student to stop texting in class.
• One strength is that it explains the development of new behavior and offers way to deliberatly after the behavior through shoping.
• Another strength is that it allows new behaviors to be learned or strengthen simple and applicable in various situation.
• One strength is that it gives you control over learning.
• One weakness is it is to reductionist as it ignores other explanations
• Viewed as a determistic approach in humans is not easily explained by the behavioristics principles of classical and operant conditioning.