kiss of the vampire
Cards (6)
- production - hammer filmsProduced by hammer films, intended to be a sequel to the original Dracula, they also produced other horror titles such as Frankenstein and the mummy
- women in the 1960s
- the 1960s were commonly seen as the start of women’s sexual liberation catalysed by the introduction of the contraception pill
- the equal pay act was introduced n America in 1963
- the poster reflects both the older ideal of more ’passive’ women and the new ‘male fears’
- sex and violence
- offers sex and violence to the younger generation who want to subvert their parents beliefs
- the X rating of the film appeals to teenagers
- the poster promises a sexualised female vampire that isn’t preset in the film itself
- this reflects the voice of the church losing its extreme control over society
- Bandura - media effects
- implants ideas into the mind of the audiences
- Despite the ‘Progressiveness’ of a female vampire, women are presented as sexual and submissive, die to this audiences acquire a new style of conduct being inclined to treat them in a way that reflects this
- Implants ideas regarding violence to women, conveys it as normal
- Gerbner - cultivation theory
- exposure to repeated patterns of representation ( violence to women) reinforcing dominant ideologies
- also provides an opposition to the repeated representations through a female vampire, this could have alternative motives to encourage women to watch the film
- Stuart Hall - reception theory
- producers encode messages for audiences to decode
- preferred: people want to watch the film ( women feel empowered and men are motivated by the sexualisation of women)
- Negotiated: although women feel empowered seeing a women in new roles there are still sexual undertones and it is not fully progressive
- Oppositional: there is nothing progressive abut it, the sexualisation of women is a clear ploy to get people to watch it
- Link to hesmondhalgh, complete progressive representations of women would carry too much risk