1.3.4 Distribution

• Distribution


  Getting a product or service to a customer
• 4 Stage Distribution

  Manufacturer, wholesaler, retailer, consumer
• Online Distribution


  Low costs, niche products reach a wider audience, products can be sent further, firms can be solely digital and more transactions can happen at once
• 3 Stage Distribution


  Manufacturer, retailer, consumer
• 2 Stage Distribution

  Manufacturer to consumer