Media Information Literacy

• Communication: Is the “act or process of using words, sours to express or exchange information's, signs, or behavior, ideas, thoughts, feelings, etc. to someone else.”
• Media: The physical objects used to communicate with, or the mass communication through physical objects such as radio, television, computers, film etc.
• Media: It is the plural of medium, which refers to the tool people use to meditate or facilitate the transfer of communication between a sender and a receiver.
• Media: They serve as channels which people use to send and/or receive information.
• Sender: is the source of the message who may use a channel (medium) to send the message to a receiver or to an audience.
• Receiver: are actively perform the role of interpreting messages they receive.
• Information: A broad term that covers processed data, knowledge derived from study, experience, instruction, signals or symbols
• Literacy : The ability to identify, understand, interpret, create, communicate and compute, using printed and written materials associated with varying contexts.
• Literacy: It involves a continuum of learning, wherein individuals are able to achieve their goals, develop their knowledge and potential, and participate fully in the community and wider society.
• Media Literacy : As a set of perspectives that people use actively to expose themselves to mass media and interpret the meaning of the messages they encounter.
• Media Literacy: It aims to empower citizens by providing them with the competencies (knowledge and skills) necessary to engage with traditional media and new technologies.
• Media Literacy: Ability to access, analyze, evaluate, and communicate information in variety of forms
• Communication: is a process by which information is exchanged form sender o receiver, resulting an interpretation of meaning both on ends
• Information: defined as knowledge or facts learned about a certain subject, situation, or event
• Information literacy: Is a set of abilities which requires individuals to recognize when information is needed and to locate, evaluate, and use it effectively
• Information literacy: ability to recognize when information is needed to locate, evaluate, and communicate information
• Media and Information Literacy: is the ability to access, analyze, evaluate, and create information from media and other information sources.
• 1700: When does pre-industrial age began
• 1700s - 1930s: When does industrial age began
• 1900s to 1980s: When does electronic age began
• 1900s - 2000s: When does new information age began
• PRINT MEDIA: the industry of printing and distributing information, is the oldest form of media.
• BROADCAST MEDIA: is commonly associated with

  two forms: the radio and the television.
• Robles and Tuazon (2014),“broadcasting is a form of mass communication that utilizes radio and television to transmit messages and programs via the airspace.”
• NEW MEDIA: Technological advancement in the past decades

  has led to profound changes in the field of

  communication and media.
• MEDIA CONVERGENCE: It is the phenomenon

  that connects different forms of media together.
• Britannica writer Terry Flew (2016) puts media

  convergence is the result of the internet and of media

  content digitization, rounding up the “three Cs” in media

  -- computing, communication, and content -- into one.
• Pre-Industrial age- people discovered fire develop paper from plants and forged weapons and tools with stone, bronze, copper and iron
• Industrial-age: people used the power of steam develop machines tools, establish iron production and the manufacturing of various products
• Electronic-age: the invention of the transistor ushered in this age
• New-information age: The internet paved the way for faster communication and the creation of the social network
• Diegetic Sounds: Are the raw sounds in an audio-video materials (e.g.

  voices, footsteps, etc.).
• Non-Diegitic Sounds: Are the sounds that have been added in the

  post-production stage of the materials (e.g. sound

  effects).
• Media Language: is a method, consisting of signs and symbols, used by information producers to convey meanings to their

  audiences (Orlebar, 2009).
• Media Language: It is a set of technical codes

  and conventions to communicate information

  (UNESCO, 2016).
• Codes: are systems of signs that are put together to create

  arbitrary meaning (Fiske, 1987). There are two

  common types of codes: technical and symbolic.
• Technical Codes: are ways in which materials are used to tell the story in a media text, such as camera angles and techniques,

  framing, lighting, and exposure.
• Symbolic Codes: consist of objects, setting, body language, and actions that signify things more than what is seen by the

  audience.
• Symbolic Codes: it include hand gestures (e.g. okay sign -

  thumbs up, anger - closed fist) and colors (e.g. red rose - love,

  black - death).
• Written Codes: formal written language used in a media product.