Lesson 2

• Media serves as both the source and a channel.
• Information is the content that we share during communication.
• Literacy is the ability to identify, understand, interpret, create, communicate and compute using printed and written materials associated with varying contexts. It involves a continuum of learning.
• Media is the physical objects used to communicate with or the mass communication through physical objects such as radio, television, film etc. and new media like computer, Internet.
• Information is the processed data, knowledge derived from study, experience, instruction, signals or symbols.
• Media Habits it is a person’s normal use of media. Example: reading newspaper every morning to get the latest information on the happenings in the country
• Media Lifestyle it is person’s use of media based on his or her styles, interests and attitudes of individuals. Example: sport active individuals use Internet to find latest trends and information regarding fitness and health.
• Media Preferences it is a person’s choice of media platform which affected by the accessibility, availability, affordability and convenience of that media platform. Example: most people prefer watching television as the sources of news because it is accessible and available.
• Media Literacy is the ability to access, analyze, evaluate, and create media in a variety of forms.
• Information Literacy is the ability to recognize when information is needed, and to locate, evaluate, and effectively communicate information in its various formats.
• Media Literacy aims to empower citizens by providing them with the competencies (knowledge and skills) necessary to engage with traditional media and new technologies
• Technology (Digital) Literacy is the ability of an individual, either working independently or with others, to responsibly, appropriately, and effectively use technological tools. Using these tools an individual can access, manage, integrate, evaluate, create and communicate information.
• Media and Information Literacy as “a set of competencies that empowers citizens to access, retrieve, understand, evaluate and use, to create as well as share information and media content in all formats, using various tools, in a critical, ethical and effective way, in order to participate and engage in personal, professional and societal activities.