MIL 2

• Communication is one of those everyday activities that is intertwined with all of human life so completely that we sometimes overlook its prevalence, importance, and complexity.
• The term "communicare" in Latin means "to share" or "to divide out".
• The term "communis" in Latin roughly means "working together".
• Communication process through models includes the transmission models, which are relatively straightforward and tell you that communication from someone and their message flows through a channel; through sound, waves, and that someone on the other end receives the message with a corresponding offer.
• Ritual or expressive model of communication happens due to the need to share understanding and emotions.
• When you use symbolism or euphemisms, you are changing offensive language into un-offensive terms.
• Communication is ritualized because the meaning is suggested more than explicitly stated and understanding of it, though connotative, is mutual.
• Media and information are so intertwined that information is one of the reasons why communication is done and this information can be shared through media.
• Reception model of communication shows that it is not just about saying the message but also considering how the message may be received.
• Reception model of communication understands communication as an open process where messages and received are open to various interpretations based on the context and the culture of the receiver.
• Media in communication is a combination of physical objects used to communicate or mass communication through mass objects such as radio, televisions, computers, etc.
• Attention in communication is important as it measures how successful the communication has transpired.
• Encoder in communication produces and sends the message.
• Public model of communication involves audience as spectators rather than participants or information recipients.
• Decoder in communication receives and interprets.
• Literacy is equivalent to skills.
• Media literacy is the ability to access, analyze, evaluate, and create media in a variety of forms.
• Information is referred to as "knowledge of specific events or situations that has been gathered or received".
• Technology literacy is the ability of an individual, either working independently or with others, to responsibly, appropriately, and effectively use technological tools.
• Mass media forms include TV, radio, print, internet, telephone, and mobile.
• Media literacy aims to empower citizens by providing them with the competencies (knowledge and skills) necessary to engage with traditional media and new technologies.
• Media format refers to the way data is arranged.
• Media serves as a source and channel for information.
• Information literacy is the ability to recognize when information is needed, and to locate, evaluate, and effectively communicate information in its various formats.
• Media modality refers to the nature of the message whether it is relayed using text, audio, video, graphics, animation, or a combination of any of these things.
• Media categories include modality (text, audio, graphics, animation), format (digital or analog), and way of transmission (electromagnetic or radio waves, light waves).
• Traditional - Paperback Novel, Radio, TV, tabloid, magazine, broad sheet
• McLuhan, a proponent of the Media Theory on Technological Determinism, believed that society is driven by changes in media and communication technology.
• Social responsibility is a concept where an organization aims to balance the interests of its stakeholders with the interests of society at large.
• Media should follow agreed codes of ethics and professional conduct.
• Society adopts to advances in technology.
• Media should be viewed as a form of public trust/stewardship, rather than as an unlimited private franchise.
• In McLuhan's Media Map of History, the Tribal Age was characterized by hearing being the predominant and most valuable sense of reception, relying on hearing during hunting and to stay alert from danger.
• The Sense of Sight is dominant in the Literacy Age, with more visual invention of the alphabet allowing humans to learn to read.
• The Printing Press was invented in the Print Age, allowing for mass producing written text and giving humans the liberty to read them at their own pace and share them to others.
• Information search media involves the internet and the World Wide Web as repositories or sources of a vast collection of information that can be accessed in real time despite geographical location.
• Cultural Determinism states that culture and society shape technology.
• Interpersonal communication media involves content that is private and perishable, and the relationship established and enforced may be more important than the information conveyed, such as in telephone, mobile phone, and email.
• Collective Participatory Media refers to the use of the Internet for sharing and exchanging information, ideas, and experiences, and developing active (computer-mediated) personal relationships.
• Interactive play media involves video and computer-based games, plus virtual reality devices.