Lesson 5

• Media are communication channels which news, entertainment, education, information or promotional messages are disseminated.
• TYPES OF MEDIA

  1. Print Media
  2. Broadcast Media
  3. Online/New Media
• Print media is a paper publication.

  Example: books, newspapers, journals, magazines, newsletters.
• Broadcast media describes the traditional forms of media that include television and radio.
• Radio broadcasting - is a one -way sound broadcasting service, transmitted over a radio wave
• Television broadcasting - is a medium that uses electromagnetic wave to provide channels to share various types of content in the form of moving images in monochrome or color.
• Online/New media is a medium which use internet to send information.
• Media Content – it is the idea that is delivered to the audiences, in a form of images still and moving, audio, documents and files
• Radio has been regarded more when it comes to music and radio drama which stirs listeners’ imagination
• Television has the best attribute and advantage of moving image plus the audio, which is more entertaining.
• Television also foster emotion and empathy reaching a wider target of audience; thus, the presentation of content becomes more effective.
• Online/New media - having almost all the content of print and broadcasting, has changed its game by introducing the power of communication and interaction, encouraging the audience to participate, which makes the audience feel they are involve, and that gives the audience satisfaction
• NEW DELIVERY MODE OF CONTENT IN DIFFERENT TYPES OF MEDIA

  1. Live streaming
  2. Webinars
  3. Podcast
  4. Infographics
  5. E-books
• Live streaming allows a creator to share creation and idea in real time. It can be in Broadcast media, but commonly used in online media using Facebook, YouTube and Instagram as its platform.
• Webinars create a room for seminars, trainings, lectures, and discussion using online media. It can also be used in presenting new products showcasing latest creation.
• Podcast is known as “new radio” merged from the word iPod and broadcast.
• Podcast is an audio program done in series and delivered in digital audio. Listeners can access through online media and download it for offline listening.
• Infographics is a visual presentation of information and data. It comes in imagery, charts and minimal texts which allows the reader to have a quick overview of the concept or idea. Infographics use print media and online media.
• E-books are electronic version of printed books. Stories can be read on computer or handheld device. One of the advantages of E-book is its “interactivity” and “personalization”.