Ways to build a brand

• What are the 4 ways to build a brand?

  USP/differentiation

  Advertising

  Sponsorship

  Social media
• How is USP/differentiation a way to build a brand?

  Makes one business different from the other
• How does advertising help to build a brand?

  Builds a sense of loyalty between customer and the advertiser
• How does a sponsorship build a brand?

  Association with a celebrity or sports star can result in increased brand recognition , awareness and perception
• How does social media help build a brand?

  Allows to engage with customers on social media channels and look at what content their competitors are sharing