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SOCIAL INFLUENCE
Situational Variables
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evie rose
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Cards (8)
the situational variables
external factors
which influence levels of
obedience
three
situational variables
proximity
location
uniform
three variations for
proximity
Milgram
carried out
teacher and learner in
same room
teacher forced learner's hand onto a
shock plate
experimenter gave orders over the
phone
variation for location Milgram carried out
study was conducted in a run-down office as opposed to
Yale University
variation for uniform Milgram carried out
role of
experimenter
was taken over by 'ordinary member of the public' in everyday clothes rather than a
labcoat
variations of
proximity effect
on obedience
obedience rate
dropped to
40%
obedience dropped to
30%
obedience dropped to
20.5%
variations of location effect on obedience
obedience dropped to
47.5%
variations of uniform effect on obedience
obedience dropped to
20%