· Focuses on the relation between physiology and behavior by recording the physiological responses of human subjects.
· Because humans are used, all brain recording is noninvasive (i.e., from the surface of the head).
· Usual measure of brain activity is the scalp electroencephalogram (EEG).
· Other Common Measures: Muscle tension, eye movement, heart rate, pupil dilation, and electrical conductance of the skin.