Audience Analysis

• Oral Communication in Context Quarter 2 (Week 1) Module 1: Audience Analysis discusses the factors or areas to consider in analyzing the audience as a preparation for making a speech.
• The module includes a pretest to determine the audience's misconceptions or gap in knowledge about the topic.
• The module also includes a pretest to determine the audience's educational background, affiliations, nationality, economic status, academic or corporate designations.
• E-mail Address: [e-mail]
• Evelyn R Pielago, Principal IV, Abellana National School
• Jabierto, Teacher III, Mabolo National High School
• Imus Avenue, Cebu City
• Telephone Nos.: (032) 255 - 1516 / (032) 253 - 9095
• For inquiries or feedback, please write or call: Department of Education – Division of Cebu City
• Knowledge of the audience profile is helpful because it allows the speaker to tailor their speech to the audience's values, beliefs, and interests.
• Disregard for the audience’s values, beliefs, and interests in one's speech will lead to a lack of connection and understanding.
• The three major classifications of profiles in analyzing audience are demographic, psychographic, and behavioral.
• Using audience analysis tool benefits the audience as it does to the speaker because it helps them understand the speaker's message better.
• If the speaker does not personally know the audience and does not have the opportunity to observe them up close, they may use audience analysis tools to gain insights into the audience's values, beliefs, and interests.
• Audience analysis is essential in technical writing.
• It's important to consider the educational background of most audience members when preparing a speech.
• Where audience members go during their spare time should be considered in the audience analysis.
• It's important to understand the misconceptions or gap in knowledge that audience members have about the topic before making a speech.
• After the interview, a speech should be prepared about the kind of business to be put up, the likelihood of people patronizing it, and the reasons for believing so.
• When deciding on a business to establish or put up in a certain area, it's important to consider the likelihood of people patronizing it.
• During the interview with residents, it's important to ask questions that will help in understanding the audience.
• Understanding the culture that every audience member represents is crucial in audience analysis.
• Understanding the living situation of audience members, such as whether they live alone or with others, is important in audience analysis.
• The level of education that most audience members have finished should be considered in the audience analysis.
• It's helpful to analyze the audience before making a speech to understand their needs and expectations.
• Understanding the religious denomination that audience members belong to is important in audience analysis.
• To conduct an audience analysis, it's helpful to list down the things that will be done to help decide on the kind of business to establish or put up in a certain area.
• Understanding what audience members value the most is crucial in audience analysis.
• Organizations that audience members belong to should also be considered in the audience analysis.
• Audience analysis involves understanding the demographics of the audience, their values, beliefs, interests, and lifestyle.
• Sample 1: Conversation between friends Vince: Hey Melanie, it feels like forever since the last time I saw you.
• If you’re a girl, would you talk about the changes you have observed in your body to a boy and vice versa?
• Psychology includes topics that hurt or offend the culture or religion of some if not all members of the audience.
• On weekends, I would stay with my Tiya Kikay.
• Psychology is the scientific study of the human mind and its functions, especially those affecting behavior in a given context, including values, beliefs, attitudes, preferences, cultural and racial ideologies, and needs.
• I could not wait for the next vacation.
• Values, beliefs, attitudes, preferences, cultural and racial ideologies, and needs are factors that should not be imposed on others.
• Would you use the same tone of voice and language to someone younger than you are as you would to someone older?
• My cousins and I spent almost the entire weekend at the beach.
• Would you be as loud in words and actions as you have always been with familiar people with unfamiliar ones?