Audience Analysis

• Demography is the composition of a particular human population, including details such as age range, male-female ratio, educational background and affiliations, nationality, economic status, academic or corporate designations.
• Situation refers to the set of circumstances in which one finds himself/herself, involving time, venue, occasion, and size of the crowd.
• Psychology is the scientific study of the human mind and its functions, especially those affecting behavior in a given context, including values, beliefs, attitudes, preferences, cultural and racial ideologies, and needs.