Lesson 2

• A survey refers to the process of seeking ideas and opinions towards a specific topic.
• Surveying Platforms

  • Google Form
  • ProProfs
  • Survey Monkey
  • SmartSurvey
• Overview - It contains the intention of the proponents in conducting audience profiling.
• Demographic Information - Demographic data is critical information to collect as it will be the basis of the surveyor if the project is suitable for a specific race, age, gender, etc.
• Psychographics Information - It is the audience's behavior towards a specific topic emphasized in the project.
• Familiarization Questions - It aims to find out the audience's prior knowledge about your topic.
• Main Survey Questions - The type of items often used in this section are questions seeking agreements or arguments, opinions, and feedback of the audience.
• Recommendation Section - It is used to know the suggestions given by your audience to add more ideas to improve your project.