Lesson 2

• Search Engine Optimization (SEO) pertains to cultivating website traffic by boosting the probability of being discovered by the users.
• Copywriting is the process and strategy of writing content that aims to maximize the promotion and engagement of the website.
• Three SEO pillars

  1. Technology
  2. Relevance
  3. Authority
• Elements of SEO Copywriting

  1. Site Speed - appropriate loading time
  2. Headline - appropriately formulated for the audience to read
  3. Content - useful and relevant information
  4. Meta Description - Key points the website has to offer
  5. Keyword Frequency - ample number of keywords available
  6. Page Links - web pages containing relevant information
• Pingdom - online tool checking load time
• Seobook - online tool to check keyword density