4.3 Audiences in Context

    Cards (59)

    • What is the role of audiences in media studies?
      Shapes content production
    • A mass audience is homogeneous in demographics and interests.
      False
    • Active engagement involves audiences interacting with media, while passive engagement involves consuming media without direct interaction.passive
    • Arrange the types of context in media studies in alphabetical order:
      1️⃣ Cultural
      2️⃣ Economic
      3️⃣ Historical
      4️⃣ Social
    • What does understanding context help media producers achieve?
      Tailoring content effectively
    • Niche audiences are more likely to engage actively with media content compared to mass audiences.actively
    • Key contexts in media studies include cultural, social, economic, and historical
    • Social context fosters community through targeted social campaigns.

      True
    • What does awareness of historical events enhance for audiences?
      Understanding
    • Mass audiences are often targeted by mainstream media like network TV
    • Specialized content meets the specific needs of niche audiences
    • Dedicated groups for niche discussions are an example of community engagement.

      True
    • Tailored perks are incentives for loyal niche participants
    • Streaming services allow viewers to watch TV shows anytime, anywhere.

      True
    • What type of media resonates with countercultural youth?
      Punk rock music
    • Mass audiences are large, while niche audiences are small
    • Niche audiences are targeted by specialized media
    • Cultural, social, economic, and historical factors influence how audiences perceive media content.

      True
    • Specialized historical knowledge enriches audience engagement
    • Mass audiences are large, diverse groups with varying interests, typically targeted by mainstream media
    • Niche audiences are smaller groups with homogeneous interests
    • What type of interactivity might a blockbuster movie use to engage a mass audience?
      Simple polls
    • In the pre-digital era, content access was limited to broadcast schedules.

      True
    • What form of feedback was common in the pre-digital era?
      Letters
    • Social trends influence niche audiences more than mass audiences.
      True
    • Cultural values appeal to shared norms, while subculture preferences reflect unique traditions
    • What is one demographic shift that has influenced niche media markets?
      Aging population
    • What type of content do digital natives typically prefer?
      Mobile-first
    • A historical drama's reflection of traditional family values appeals to a broad audience
    • Audiences can be broadly categorized into mass audiences and niche audiences.niche
    • Match the audience type with its characteristic:
      Mass Audience ↔️ Large and diverse
      Niche Audience ↔️ Small and homogeneous
    • Passive engagement includes sharing media content on social media.
      False
    • General cultural trends can influence the broad appeal of media to mass audiences, while shared cultural values create deeper connections for niche audiences.niche
    • Match the context with its example of impact on audiences:
      Cultural ↔️ Shared cultural values create deeper connections
      Social ↔️ Targeted social campaigns foster community
      Economic ↔️ Subscription models cater to niche finances
      Historical ↔️ Awareness of historical events enhances understanding
    • Mass audiences are often targeted by specialized media products.
      False
    • What is the role of understanding audience engagement in media production?
      Tailoring content effectively
    • How does cultural context influence mass audiences?
      Based on cultural trends
    • Economic conditions affect audience purchasing power
    • Niche audiences are primarily passive in their media engagement.
      False
    • What type of media targets niche audiences with specific interests?
      Specialized media products