3.1 Theoretical Framework

• Understanding the theoretical framework is essential for media students to develop a comprehensive and critical perspective on the media landscape.


  True
• Match the component of the theoretical framework with its importance:

  Analyzing ↔️ Examines media structures and operations

  Interpreting ↔️ Makes sense of complex relationships

  Evaluating ↔️ Critiques media effectiveness
• The theoretical framework helps media students develop a comprehensive and critical perspective on the media landscape.

  True
• Order the following theoretical perspectives based on their key focus:

  1️⃣ Marxism

  2️⃣ Structuralism
• Match the theoretical perspective with its key focus:

  Marxism ↔️ Power and class structures

  Structuralism ↔️ Underlying media structures

  Cultural Studies ↔️ Cultural and social impacts
• What are the key concerns of Marxism in media studies?

  Power, class, economic structures
• What is the primary focus of Structuralism in media studies?

  Underlying structures and systems
• Cultural Studies explores how media shapes cultural values and identities.


  True
• Marxism emphasizes how media institutions serve capitalist interests
• What is a theoretical framework in media studies?

  Theories and concepts for analysis
• What is one function of a theoretical framework in media studies?

  Analyzing media structures
• How does the theoretical framework help interpret media industries?

  By understanding complex relationships
• What is the purpose of theoretical frameworks in media studies?

  To analyze media relationships
• Match the theoretical perspective with its focus on media institutions:

  Marxism ↔️ Ownership and control

  Structuralism ↔️ Underlying structures

  Cultural Studies ↔️ Social and cultural contexts
• What is a strength of Marxism in media studies?

  Critical lens on power
• Structuralism can be overly deterministic by neglecting human agency in media practices


  True
• The key theoretical frameworks in media studies include Marxism, Structuralism, and Cultural Studies
• Order the steps involved in media analysis using Cultural Studies

  1️⃣ Examine the cultural and social context

  2️⃣ Analyze media practices and content

  3️⃣ Study audience reception

  4️⃣ Evaluate cultural impact
• The theoretical framework in media studies refers to the overarching set of theories and concepts used to analyze and understand the media industries
• The theoretical framework provides students with the tools to critically appraise the role and influence of media in society
• The theoretical framework uses concepts to make sense of the complex relationships and processes within media industries
• Marxism examines how power, class, and economic structures shape the media industry
• Structuralism focuses on the underlying structures and systems that influence media content and production
• Marxism in media studies argues that media serves the interests of the dominant capitalist class
• Structuralism in media studies analyzes the codes, conventions, and narratives
• What does Cultural Studies analyze in media studies?

  Cultural and social contexts
• Structuralism analyzes media practices as following structural patterns to create meaning.


  True
• A theoretical framework in media studies is used to analyze, interpret, and evaluate media industries.
• Understanding the theoretical framework is essential for media students to develop a critical perspective
• The theoretical framework allows media students to assess the impact of media industries on society.


  True
• The three key theoretical perspectives in media studies are Marxism, Structuralism, and Cultural Studies
• Cultural Studies analyzes media practices as ways to negotiate, contest, and reinforce culture
• A limitation of Marxism is that it may overlook the agency and diversity of media audiences
• What is a limitation of Cultural Studies in media studies?

  Overlooks economic factors
• Cultural Studies emphasizes the role of audience reception and resistance in shaping media culture

  True