1.4 Voting Behaviour and the Media

• Younger voters tend to lean more left
• How do demographic characteristics like age, gender, income, education, and ethnicity affect political preferences?

  Younger voters lean left
• Steps by which voters are motivated by key issues

  1️⃣ Identify a policy area of concern

  2️⃣ Evaluate party platforms

  3️⃣ Support parties promising solutions
• Conservatives often prioritize fiscal responsibility
• Demographic factors like age and income can influence voting preferences.


  True
• Factors that voters consider when motivated by key issues

  1️⃣ Economy

  2️⃣ Healthcare

  3️⃣ Environment
• Younger voters often lean more left
• How does age influence voting behaviour?

  Younger voters lean left
• Voters often support parties promising better healthcare
• Mechanisms by which the media influences voting behaviour

  1️⃣ Agenda setting

  2️⃣ Framing

  3️⃣ Opinion leadership

  4️⃣ Social media influence
• What is the impact of framing on voters' attitudes and decisions?

  Shapes their interpretation
• How does social media influence voting behaviour?

  Spreads opinions and campaigns
• Younger voters often lean more left-wing
• Key issues like healthcare can motivate voters to support specific parties or candidates.


  True
• How does social media influence voting behaviour?

  Polarized peer views
• What is voting behaviour influenced by, according to the study material?

  Demographics, ideology, key issues
• Voters prioritize key issues such as healthcare or the environment when deciding how to vote.


  True
• Match the ideology with its core principle:

  Conservatism ↔️ Fiscal responsibility

  Liberalism ↔️ Social justice
• Higher-income voters are more likely to lean right-wing.


  True
• What role does ideology play in shaping voting choices?

  Influences voter decisions
• Liberals emphasize social justice in their political ideology.

  True
• Match the ideology with its key focus:

  Conservatism ↔️ Fiscal responsibility

  Liberalism ↔️ Social justice
• Higher-income voters are more likely to lean right-wing.

  True
• The media's agenda setting role shapes what voters consider important
• Media personalities can influence voters through their commentary and analysis.


  True
• What can understanding the factors influencing voting behaviour help explain?

  Voting patterns of groups
• What do conservatives emphasize in their political ideology?

  Fiscal responsibility
• Match the media mechanism with its impact on voters:

  Agenda Setting ↔️ Voters consider highlighted issues more important

  Framing ↔️ Voters' attitudes are shaped by presentation

  Opinion Leadership ↔️ Voters adopt opinions of trusted figures

  Social Media Influence ↔️ Voters' attitudes are affected by peer views
• Agenda setting by the media can shape what voters consider important.


  True
• What is one way television shapes voter perceptions?

  Televised debates
• How does framing influence voter attitudes?

  Shapes voter interpretation
• Media bias can involve framing, which presents issues in a specific context
• Match the type of media bias with its example:

  Agenda Setting ↔️ Right-wing media emphasizing border security

  Framing ↔️ Left-wing media highlighting social inequality

  Omission ↔️ Right-wing outlets ignoring scandals of conservatives

  Partisan Bias ↔️ Left-wing newspapers praising Democrats
• Younger voters often lean more left-wing politically.


  True
• What are the key mechanisms through which media influences voting behaviour?

  Agenda setting, framing, opinion leadership, social media influence
• What is the primary goal of media in influencing voting behavior?

  Educate and inform voters
• Television shapes voter perceptions through visual storytelling and televised debates.

  True
• Match the type of media with its primary impact on voters:

  Newspapers ↔️ Educate and inform

  Television ↔️ Shape perceptions

  Social Media ↔️ Mobilize support
• Newspapers provide in-depth analysis and comprehensive coverage
• Steps in how media coverage affects political participation

  1️⃣ Agenda setting highlights key issues

  2️⃣ Framing presents issues in specific ways

  3️⃣ Opinion leadership guides voter opinions

  4️⃣ Social media influence mobilizes campaigns