6.2.1 The role of media

• What are two examples of advertising and sponsorship in sports commercialization?

  Jersey sponsorships, stadium naming rights
• Extensive media coverage is an example of how the media increases exposure and popularity of sports.


  True
• Steps in how media influences spectator behavior

  1️⃣ Increased Fan Engagement

  2️⃣ Changing Fan Loyalties

  3️⃣ Increased Consumption
• Live broadcasts of sporting events drive higher viewership, merchandise sales, and event attendance
• How do athlete endorsements and interviews boost event popularity?

  Generates excitement and personal connections
• What are three ways the media increases exposure and popularity of sports?

  Extensive coverage, highlights, endorsements
• Broadcasting rights provide a major source of income for sports leagues and governing bodies
• Match the media's role with its impact on fan behavior:

  Advertising and Sponsorship ↔️ Generates revenue for sports

  Broadcasting Rights ↔️ Provides income for sports leagues

  Increasing Exposure ↔️ Raises profile of sports

  Influencing Fan Engagement ↔️ Shapes fan interest and loyalty
• How can media coverage change fan loyalties in sports?

  Extensive coverage of certain teams
• The media plays a crucial role in promoting sporting events through extensive coverage and highlights.


  True
• Live broadcasts and streaming allow fans to access sporting events remotely
• Advertising during sports broadcasts is an example of how the media generates revenue for sports organizations.


  True
• Match the media influence with its impact on spectator behavior:

  Extensive Coverage ↔️ Increased Fan Engagement

  Changing Fan Loyalties ↔️ Swaying Team Support

  Increased Consumption ↔️ Higher Viewership
• What is the primary influence on spectator behavior in sports according to the media?

  The media
• Extensive media coverage of certain sports or stars can sway fan loyalties.


  True
• The media has become integral to the business of modern sport, driving increased fan engagement, loyalty, and consumption
• Athlete endorsements generate excitement and personal connections with fans, boosting event popularity.

  True
• Positive media coverage enhances public perception and builds fan loyalty
• What is one ethical consideration raised by media involvement in commercializing sports?

  Athlete privacy
• Excessive media scrutiny into athletes' personal lives can cause stress and mental health issues
• How much is the NFL's TV broadcasting rights deal worth?

  Over $100 billion
• Michael Phelps' endorsement deals have significantly added to his net worth and commercial success.


  True
• The EPL's media deals have allowed clubs to attract top talent and build state-of-the-art facilities.


  True
• Ordering the ways the media commercializes sports

  1️⃣ Advertising and Sponsorship

  2️⃣ Broadcasting Rights

  3️⃣ Increasing Exposure and Popularity

  4️⃣ Influencing Fan Engagement
• What is one way the media increases the exposure and popularity of sports?

  Extensive media coverage
• Social media and sports highlights are examples of how the media increases fan engagement
• Extensive media coverage of sporting events raises awareness and drives increased viewership
• Live broadcasts and streaming of sporting events expand their potential viewership.


  True
• Athlete endorsements and interviews generate excitement and personal connections with fans
• What is the primary benefit of live broadcasts and streaming for sporting events?

  Expands potential viewership
• Extensive media coverage and highlights drive increased awareness and interest in sporting events.


  True
• Positive media coverage of athletes enhances their popularity and commercial value
• How does positive media coverage affect an athlete's commercial value?

  Leads to lucrative sponsorships
• What is an example of positive media coverage that enhances an athlete's image?

  Charitable work or sportsmanship
• What is one negative impact of excessive media scrutiny on athletes?

  Stress and mental health issues
• Commercialization of sports can reduce accessibility for lower-income fans.


  True
• Michael Phelps' media exposure has made him a highly marketable athlete.


  True
• Social media is a key platform for shaping how fans follow and discuss sports.

  True
• The media increases fan engagement through social media, sports highlights, and in-depth analysis
• How does the media drive increased consumption in sports?

  Live broadcasts