1.2.3 Distribution and Circulation

• What is the primary goal of media distribution?

  Making media products available
• Distribution refers to the process of making media products available to audiences through various platforms and channels.channels
• What is a major disadvantage of streaming services as a distribution channel?

  Subscription fees
• Match the distribution channel with its advantage:

  Cinema Release ↔️ High initial impact

  Streaming Services ↔️ Wide accessibility

  Television Broadcasting ↔️ Broad audience reach

  Digital Download ↔️ Convenient, permanent access
• Cinema release provides high initial impact but has a limited reach.

  True
• The process of making media products available through various platforms and channels is called distribution
• Streaming services offer on-demand access but face competition.


  True
• Cinema release generates buzz due to its high initial impact
• What is a concern associated with digital downloads as a distribution channel?

  Piracy concerns
• Digital platforms like social media drive rapid and widespread content circulation.


  True
• Several factors affect the circulation of media content, impacting its reach and engagement.
• High-quality content requires investment and creativity.

  True
• Distribution refers to making media products available to audiences through various platforms and channels.
• Match the distribution channel with its characteristic:

  Cinema Release ↔️ High initial impact

  Streaming Services ↔️ Wide accessibility

  Television Broadcasting ↔️ Scheduled programming

  Digital Download ↔️ Permanent access
• Word-of-mouth is a trusted method for circulation but has limited reach.
• What are the key methods of media content circulation?

  Traditional, digital, word-of-mouth
• What factors affect the circulation of media content?

  Content quality, platform choice
• Marketing efforts always guarantee increased audience engagement.

  False
• What is the primary difference in circulation between traditional media and digital media?

  Speed of sharing
• Releasing media content at the right time is crucial for capturing audience attention.


  True
• Match the market research method with its advantage:

  Surveys ↔️ Large sample size, cost-effective

  Focus Groups ↔️ Rich insights, participant interaction

  Data Analysis ↔️ Objective, identifies patterns
• What is a disadvantage of television broadcasting as a distribution channel?

  Scheduled programming
• Streaming services require subscription fees but offer on-demand content.

  True
• Circulation refers to the movement and spread of media content to audiences, determining how widely a product reaches its target audience
• Marketing efforts can enhance visibility but may overwhelm audiences.


  True
• What is a challenge associated with timing as a factor affecting circulation?

  Highly competitive
• Choosing the right platform for media distribution can widen its reach and target specific audiences.
• Understanding factors affecting circulation improves media content's impact.


  True
• Cinema release generates buzz but has limited reach.


  True
• Streaming services provide wide accessibility but require subscription fees.
• Television broadcasting offers broad audience reach but follows scheduled programming.


  True
• The first step in the distribution process is planning.
• Steps in the distribution process

  1️⃣ Planning

  2️⃣ Preparation

  3️⃣ Execution

  4️⃣ Promotion

  5️⃣ Monitoring
• Netflix's distribution strategy for "Stranger Things" involved targeted marketing and community engagement.


  True
• Distribution channels are the platforms and methods used to make media products available to audiences.
• Circulation determines how widely media content reaches its target audience.


  True
• Circulation refers to the movement and spread of media content to audiences, determining how widely it reaches and engages
• Match the circulation method with its advantage:

  Traditional Media ↔️ Established audience reach

  Digital Platforms ↔️ Rapid, widespread sharing

  Word-of-Mouth ↔️ Trusted, personal recommendations
• High-quality content can drive high engagement and enhance brand reputation
• Steps to achieve widespread viral circulation of media content:

  1️⃣ Create high-quality, timely content

  2️⃣ Share on relevant social media platforms

  3️⃣ Implement effective marketing strategies