3.9.4 Assessing greater use of digital technology

• What does digital technology in a business context encompass?

  Tools and systems
• What are the three key outcomes enhanced by digital technology in business?

  Efficiency, productivity, engagement
• How do digital methods generally compare to traditional methods in business functions?

  Streamline and enhance them
• Digital technology enables personalized, real-time customer engagement
• Digital technology implementation improves communication, marketing, and data management in business.


  True
• Digital customer service often utilizes chatbots or online support tickets
• Adopting digital technology can lead to greater competitiveness and profitability.

  True
• What is a security risk associated with digital technology integration?

  Cyber threats
• Quantitative data measures the financial impact of digital tools
• Match the business aspect with its corresponding traditional and digital method:

  Communication ↔️ Face-to-face meetings, email

  Marketing ↔️ Print ads, social media

  Data Management ↔️ Paper records, cloud storage

  Sales ↔️ Physical stores, e-commerce platforms

  Customer Service ↔️ In-person support, online tickets
• What is a key benefit of digital technology for productivity in business?

  Leverages computing power
• Match the business aspect with its digital method:

  Communication ↔️ Email, video conferencing

  Marketing ↔️ Social media, SEO

  Data Management ↔️ CRM systems, cloud storage

  Sales ↔️ Online stores, e-commerce platforms

  Customer Service ↔️ Chatbots, online support tickets
• CRM systems are used for data management in digital technology.


  True
• Digital technology enables personalized and real-time customer engagement
• Qualitative data provides insights into user satisfaction levels.


  True
• Digital technology enhances efficiency, productivity, and customer engagement
• In marketing, digital technology uses social media, SEO, and digital advertising
• Digital technology improves efficiency, productivity, and customer engagement in key business areas.


  True
• What are the primary advantages of adopting digital technology in business?

  Competitiveness and profitability
• In marketing, digital methods include social media, SEO, and digital advertising
• What is one advantage of digital technology in business operations?

  Improved efficiency
• One challenge of integrating digital technology is organizational change
• Order the steps to develop metrics for digital technology utilization:

  1️⃣ Identify key performance indicators (KPIs)

  2️⃣ Measure digital adoption rate

  3️⃣ Track digital engagement

  4️⃣ Evaluate digital productivity

  5️⃣ Monitor customer digital interactions

  6️⃣ Measure digital revenue