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Unit 1: Cognition and Behaviour
1.4 Research Methods
1.4.6 Research Procedures
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The research process consists of four main stages: planning, conducting, analysing, and
reporting
What is the key activity in the planning stage of research?
Formulating hypotheses
A formal research report must include sections such as introduction, methods, results, discussion, and
conclusion
True
Surveys use questionnaires or interviews to collect data from a
sample
Which sampling technique divides the population into subgroups and selects a proportional number from each?
Stratified sampling
Research methods are used to gather and analyse
data
Which sample selection technique ensures participants are chosen randomly from the entire population?
Random sampling
Independent groups in experimental design avoid order
effects
Systematic sampling involves selecting participants at regular
intervals
Order the steps involved in the research process
1️⃣ Planning
2️⃣ Conducting
3️⃣ Analyzing
4️⃣ Reporting
What is the purpose of statistical analysis in psychological research?
Determine significance and patterns
Surveys rely on self-
report
What is random sampling in psychological research?
Selecting participants randomly
What do participant allocation techniques determine in psychological research?
Assignment to experimental conditions
Repeated measures control for individual differences but can cause order effects.
True
Surveys collect data through questionnaires or
interviews
Match the data analysis type with its description:
Statistical Analysis ↔️ Applying tests to numerical data
Qualitative Analysis ↔️ Identifying themes in non-numerical data
What does informed consent ensure in psychological research?
Voluntary participation
What is the primary goal of the analysing stage in research?
Interpreting results
What is the main advantage of experiments as a research method?
Establishes cause-and-effect
Case studies are useful for exploring complex
phenomena
in detail
True
Systematic sampling selects participants at regular
intervals
Match the stage of the research process with its key activity:
Planning ↔️ Defining research problem
Conducting ↔️ Collecting data ethically
Analysing ↔️ Interpreting statistical data
Reporting ↔️ Presenting findings formally
Observations in natural settings provide realistic insights into behaviour
True
Stratified sampling ensures the representation of
subgroups
in the population
True
What does stratified sampling ensure in research?
Representation of all subgroups
What is the primary advantage of random sampling?
Eliminates bias
What confounding variable does matched pairs design aim to control for?
Specific confounding variables
What is a key disadvantage of surveys as a data collection method?
Relies on biased self-report
The choice of data collection method depends on the research
question
The first stage of the research process is
planning
What is a key disadvantage of experiments in psychological research?
Lack real-world generalization
Match each sampling technique with its advantage:
Random Sampling ↔️ Eliminates bias
Systematic Sampling ↔️ Covers population evenly
Stratified Sampling ↔️ Ensures subgroup representation
Stratified sampling ensures representation of all
subgroups
in the population.
True
Independent groups avoid order
effects
Steps in conducting an experiment
1️⃣ Manipulate independent variables
2️⃣ Measure dependent variables
3️⃣ Control the environment
4️⃣ Establish cause-and-effect relationships
What is the primary limitation of case studies in psychological research?
Difficult to generalize findings
Adhering to ethical principles is crucial in psychological research to protect
participants
.
True
Participants in
psychological
research have the right to withdraw at any time without penalty.
True
Each stage of the research process is critical for valid and reliable findings
True
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